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Big tech will be required to enhance devices with safety controls that are easy for parents to use and hard for children to bypass, if the coalition is returned to government.

Technology companies would need to create the safeguards for smartphones and tablets as part of a new eSafety package.

The eSafety Commissioner would work with Apple, Samsung and others to design device settings and a binding code under the Online Safety Act.

If the industry does not create these controls within 12 months of the election, the government would move to force companies to comply with regulations.

"This is one of my great missions, can I tell you, of mental health in this country and the impact that social media is having on impacting negatively in our society, our community, our families," Mr Morrison said.

"If we want to be strong as a country ... then we need to be dealing with this stuff and we need to be ensuring that the online world, the digital world, is a safe place for Australians.

"The rules of the real world must apply in the digital world."

Mr Morrison said tech companies will be required to pre-install parental controls on tablets and devices.

"(Kids) know how to get around all the other things - that's just real life and we live it just like everyone else does. And what we want is safety by design."

Tech companies will be required to have this technology operating within a year of the election, the prime minister said.

"I have made those threats before to big tech companies and I followed through on every single occasion," he said.

The government's e-safety package includes $23 million to raise awareness of eSafety support in schools and provide teacher training and resources.

Some $10 million will go to the eSafety Commissioner to make it easier for people to report online harms, by expanding co-ordination with other regulatory and law enforcement agencies.

Another $2 million has been earmarked for an online safety grants program to support women and girls in culturally and linguistically diverse communities.

Mr Morrison also addressed a campaign rally in the marginal seat of Reid, which Labor is considered a strong prospect of winning.

Warringah Liberal candidate Katherine Deves, who also attended and was briefly acknowledged by Mr Morrison, made a hasty exit without answering any questions from the media pack.

Ms Deves has been under fire for her controversial comments on transgender women in sport.

Treasurer Josh Frydenberg launched his campaign for the seat of Kooyong on Sunday, taking aim at his independent opponent Monique Ryan.

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Labor leader Anthony Albanese says Australia can do better than having "three more years of the same".

Mr Albanese will launch his party's election campaign in Perth on Sunday, as Labor continues to lead the coalition in published opinion polls ahead of the May 21 election.

He said Perth had been chosen as Western Australia - as well as Queensland - had been the key drivers of economic growth and jobs.

Interviewed on Sky News ahead of the launch, Mr Albanese said it had been a tough few years for Australia and people wanted more than a return to the past.

"We can do better than just having three more years of the same ... Labor has a plan for a better future," he said.

"We need to shape the future rather than be passive and shaped by it."

He said Australians had "conflict fatigue", having been governed by a Liberal-National coalition more interested in wedging the opposition than finding solutions.

To get beyond this, an Albanese government would hold a "full employment summit" to bring together unions, employers, local, state and federal government to find ways to boost jobs and growth.

A plan to slash the cost of buying a home by up to 40 per cent for more than 10,000 Australians will be unveiled at the launch.

The Help to Buy scheme will provide an equity contribution of as much as 40 per cent of the purchase price of a new home and up to 30 per cent for an existing dwelling.

The scheme will enable savings up to $380,000 for new homes and $285,000 for existing ones, with price caps of between $550,000 and $950,000 depending on the state and region.

The homebuyer will avoid lenders mortgage insurance but still need a two per cent deposit and qualify for a standard loan.

Australians will be able to buy an additional stake in the home, owned by the federal government, in five per cent increments or pay the government back when they sell.

The scheme is not exclusive to first home buyers but participants must be Australian citizens and live in the home for two years.

It's expected to cost taxpayers around $329 million over four years.

Labor's finance spokeswoman Katy Gallagher also flagged an announcement on the Pharmaceutical Benefits Scheme.

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Labor has pledged to cut the cost of medicines and make housing more affordable as it officially launched its election campaign in Perth.

Flanked by his frontbench, former prime ministers, state Labor premiers, and hundreds of supporters, Anthony Albanese rallied the party's faithful with less than three weeks to polling day.

Mr Albanese used his speech to spruik Labor's plan to cut the cost of living and shore up manufacturing capability in Australia.

Medicines on the Pharmaceutical Benefits Scheme will cost a maximum of $30, with a $12.50 reduction for general patients.

Onshore manufacturing capabilities and supply chain resilience will also be bolstered under Labor, with $1 billion to process minerals like lithium and nickel used in batteries in Australia as part of the National Reconstruction Fund.

Gender pay equity will become an objective in the Fair Work Act and more electric-vehicle charging stations mean Australians will be able to drive from Adelaide to Perth, Mr Albanese said.

"Australia: If we stand still, we will be left behind," he said.

"The decision you have to make at this election is not just a choice between Labor and Liberal. It's a choice between shaping the future, or being shaped by it."

Mr Albanese criticised stagnant wages growth and the pressures facing Australians with the increasing cost of living.

"We can't continue to see permanent jobs replaced by insecure casual ones," he said.

"Your bills aren't casual. People who want secure work need to be able to find it."

To get beyond this, an Albanese government would hold a "full employment summit" to bring together unions, employers, local, state and federal government to find ways to boost jobs and growth.

Mr Albanese also used the address to officially unveil the party's new housing affordability policy.

The Help to Buy scheme will provide an equity contribution of as much as 40 per cent of the purchase price of a new home and up to 30 per cent for an existing dwelling for 10,000 Australians.

The scheme will enable savings up to $380,000 for new homes and $285,000 for existing ones, with price caps of between $550,000 and $950,000 depending on the state and region.

Australians will be able to buy an additional stake in the home, owned by the federal government, in five per cent increments or pay the government back when they sell.

Mr Albanese also spoke of conflict fatigue, having been governed by a Liberal-National coalition more interested in wedging the opposition than finding solutions.

"Vote for an Australia that believes the doors of opportunity should be open to every Australian, no matter where you live, who you pray to or who you love," he said.

"Vote for hope and optimism over fear and division."

The campaign launch was the first in Western Australia since John Curtin during World War II as Labor positions itself to pick up three Perth seats - Swan, Pearce and Hasluck.

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Voters should look at both Labor's long record of achievement and its plans for the future as they head to the ballot box on May 21.

That's the key message from the party's national campaign launch in Perth on Sunday, as leader Anthony Albanese sought to become only the fourth Labor leader since WWII to win government from opposition.

The Labor faithful gathered at Optus Stadium were told Medicare, the National Disability Insurance Scheme, universal superannuation, anti-discrimination acts and native title were all legacies of past Labor governments.

"It's Labor governments that built Australia's modern economy to the benefit of working people and employers alike. And it is Labor governments that always ensure secure, better-paid jobs," Labor frontbencher Penny Wong said.

To underline the message, former Labor prime ministers Paul Keating and Kevin Rudd were in attendance, as well as state premiers Mark McGowan and Peter Malinauskas.

The campaign launch was the first in Western Australia since John Curtin during WWII as Labor positions itself to pick up three Perth seats - Swan, Pearce and Hasluck.

Mr Albanese entered the stadium to GANGgajang's tune Sounds of Then, before spruiking Labor's plan to cut the cost of living and shore up manufacturing capability in Australia.

Medicines on the Pharmaceutical Benefits Scheme will cost a maximum of $30, with a $12.50 reduction for general patients.

Onshore manufacturing capabilities and supply chain resilience will also be bolstered under Labor, with $1 billion to process minerals like lithium and nickel used in batteries in Australia as part of the National Reconstruction Fund.

Gender pay equity will become an objective in the Fair Work Act and more electric-vehicle charging stations mean Australians will be able to drive from Adelaide to Perth, Mr Albanese said.

The move on pay equity has been welcomed by the Australian Council of Trade Unions, with President Michele O'Neil calling the current system "a broken system in desperate need of reform".

"Women are bearing the brunt of the cost of living crisis," she said.

"The changes announced today will create a system which seeks to fix the problem, rather than preserve the status quo."

Mr Albanese also criticised stagnant wages growth and the pressures facing Australians with the increasing cost of living.

"We can't continue to see permanent jobs replaced by insecure casual ones," he said.

"Your bills aren't casual. People who want secure work need to be able to find it."

To get beyond this, an Albanese government would hold a "full employment summit" to bring together unions, employers, local, state and federal government to find ways to boost jobs and growth.

Mr Albanese also used the address to officially unveil the party's new housing equity scheme and a pledge to establish a National Housing Supply and Affordability Council.

The Help to Buy scheme will provide an equity contribution of as much as 40 per cent of the purchase price of a new home and up to 30 per cent for an existing dwelling for 10,000 Australians, who can then buy additional stakes in the home.

While Mr Albanese also used his speech to detail the failings of the prime minister and the coalition government, Labor sought to centre its plans around an optimistic future.

Mr McGowan said his federal colleague was a "quality act" who would do a great job as prime minister.

Mr Malinauskas said the federal leader would bring genuineness to the role of prime minister.

"Australians know he is authentic - he speaks from the heart," he said following the speech.

"I don't know if there was any particular secret (to my win). You've got to have a vision for the future. You've got to have a policy that underpins that, and we are seeing that from Albo."

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